The oddly shaped pants and flesh-colored leather chamois displayed in the lobby of the "35 mm" movie theater probably caused movie goers to blush rather than turn pale. The strange clothing collection was part of a PR campaign intended to promote the August 17 premiere of Ethan and Joel Cohen’s revamped thriller "Blood Simple," presented by the Central Partnership company.

A show staged in the lobby to get the public better prepared for the bloody thriller involved drinking ‘Bloody Mary’ cocktails (vodka with tomato juice) and a demonstration of Masha Tsigal’s eccentric collection of clothes and makeup. Called ‘Bloody Mary,’ the collection featured ropes sinking deeply into flesh, red strips barely covering breasts, oddly shaped pants, and flesh-colored leather chamois. As for the makeup, Tsigal described the style as ‘unsuccessful plastic surgery.’

Among the guests were music video producer and stage director Yuri Grymov, circus performance director Valentin Gneushev, movie director Ivan Dykhovichny and actress Oxana Fandera.

Willingly or unwillingly, the guests got a good charge of adrenaline before sitting down to watch the remake of Coen brothers’ 1984 cult horror film "Blood Simple."

Dukhovichny said that the new version of "Blood Simple" is much better. "I liked the new soundtrack enriched with new musical themes, and I liked the acting of M. Emmet Walsh, who played the cynical detective who triggered the avalanche of violence and blood."