Entrepreneur America: Lessons from Inside Rob Ryan's High-Tech Start-Up Boot Camp

by Rob Ryan,

Phaedra Hise (Contributor)

Hardcover — 288 pages 1 Ed edition (January 23, 2001)

Harperbusiness

This book is an absolute must read for anyone that is starting up a business. Rob isn't just a savvy businessman; he's an entrepreneur. The information is vital to helping you nail down your value proposition, figuring out what the core of your business is and how to continue your growth.

The main themes are developed through understanding the true value proposition of the start-up, which includes reviewing revenue-generation possibilities, customer interest and competitive forces. The practical lessons provided are very useful, as they give the key insights that an entrepreneur looks for. The book does not labor over theoretical propositions, but rather provides illuminating and tried and tested real-life frameworks and guidance. It will be beneficial for any start-up entrepreneur, business-school student, corporate leader or manager — and the person who has always walked around with that one great idea that he or she has always wanted to employ.

Threshold Entrepreneur: A New Business Venture Simulation, Team Version

Book and Disk

by Philip H. Anderson, David A. Beveridge, Timothy W. Scott, David L. Hofmeister

Paperback — 128 pages

Book&Disk edition (April 15, 2000)

Prentice Hall

Threshold Entrepreneur is a user-friendly Windows-based simulation that allows users to launch, manage and operate their own small business enterprise while facing computer-simulated situations. It provides users with an opportunity to apply their knowledge of entrepreneurship to the process of managing a start-up business in a safe, virtual environment, allowing them to learn from their mistakes without having to suffer a real financial loss, and thus improving their odds for success in the real world. Users are able to see the results of their decisions and have an opportunity to correct mistakes in the following quarters of operation. The program determines the number of products competing companies sell, and produces a series of operations, marketing and financial reports for the readers' company. The programs also rate companies and rank them according to their performance on sales revenues, net income, return on equity and accuracy in forecasting sales.